One Minute Online

One minute or 60 seconds online may not seem like a lot of time. The Big Picture has put together an infographic to show exactly how much activity occurs online every 60 seconds.

Facebook is a busy bee hive of activity with almost 700,000 new status updates and 80,000 wall posts generating 510,000 comments.  Chances are this volume will grow as Facebook continues to expand its data center capabilities outside of the U.S.

This Big Picture view illustrates some interesting findings.  First, there are almost as many Google searches conducted every minute as there are Facebook status updates.  And email seems alive and well with almost 170 million emails sent every minute.  The reason these findings are interesting is that there are those who are advancing the idea that both ‘search’ and ‘email’ is becoming dead-in-the-water as a result of social media.  This isn’t to say that social media – Facebook, Twitter and Linkedin – aren’t having an impact on search and email.  Only that both email and Google appear a long way from dead.

There is also the growing YouTube phenomenon where 600 videos are uploaded and 13,000 iPhone apps are downloaded every minute.  At the same time Twitter tweets 98,000 messages.

There’s a lot going on in one minute online.

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Why email marketers love iPhone users

With trends saying email marketing is passé, I tend to disagree and believe email marketing has a proven track records of driving results. Email marketing has already been around for 30 years and shows no signs of dying off any time soon.  In fact, every 60 seconds approximately 170 million emails are sent. Email still remains one of the primary communications tools in the business world.

But perhaps, most importantly, email marketing remains one of the golden pathways into a customer’s heart and that is why I love this infographic. Email marketing is thriving with iPhone users.

(click the image to see the full infographic)
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12 Hot Online Marketing Trends for 2013

Online Marketing should now be a critical piece of just about any company’s marketing mix. There are few marketing options with the speed, efficiency and reach as online marketing. And so you should take the time to ensure you are focusing sufficiently on your internet marketing to maximize your revenue and growth.

1. Design Matters

Design matters, because design sells. Just look at the success of ApplePinterest or Nike. All four websites are stunning, and that’s no coincidence. Apple is the most valuable company of all time. It actually carries very few products, though. It’s the design that powers Apple’s value. Nike is a shoe and apparel company, yet pays just as much attention to the design of its website, videos and ads as much as to anything else. Focus on great design for all of your internet marketing in 2013.

2. Marketing Goes Visual

Similarly, communication through visual means is hot, and only getting hotter. Whether the explosion in infographics, or the dramatic rise in the popularity of Pinterest, or the redesigns of Facebook, LinkedIn and Twitter, we are going through a visual revolution. Start figuring out how to make more of your marketing visual in 2013.

3. Parallax Design

Parallax website design incorporates special scrolling techniques whereby background images on the screen move slower than foreground images, creating an illusion of depth on the screen. You can see examples at the following websites: Volkswagon Beetle and Activate (be sure to scroll down the page!). If you are planning a website redesign in 2013, consider incorporating elements of parallax design.

4. Mobile Mobile Mobile

Worldwide, there are over 5 billion mobile users and 1.1 billion smartphone subscribers specifically. The iPad was the fastest growing technology product EVER! Wow, if you need further convincing that you should start planning how to connect with your audience via mobile channels for your business.

5. Video Video Video

More than 4 billion online videos are watched every day. Sixty-eight percent of video watchers share video links. So it’s clear your audience likes video. On top of this, consider that after 72 hours, a typical person can retain about 10% of text that they’ve read, 65% of an image they’ve seen, or 95% of a video they watched. Think that video might be helpful with communicating your message to your audience?

6. Cloud-Based Tools

To be uber-efficient with your internet marketing efforts, you should be using cloud-based tools. For email marketing, you might be using MailChimp. For SEO, you might be using SEOmoz. For landing page testing, you might be using Unbounce. For heat map analysis, you might be using CrazyEgg. For website analysis, you might be using BoostSuite. Check out all the unbelievably useful options available to you.

7. The Multi-Screen World

With 86% of mobile internet users actually using their devices while watching TV, and with more than 10,901 Tweets PER SECOND being issued as TV viewers watched Adele win Record of the Year at The Grammy’s, it’s clear that we all live in a multi-screen world. Make sure that your internet marketing accounts for not just desktops, but ALL screens.

8. Social Media Gets Smarter

Facebook has more than 1 billion users, and Twitter has more than 500 million. Social media is an opportunity for your business, but it’s been difficult for many businesses to make sense of it all and to gain solid business value out of it. With a growing number of marketing platforms such as Wildfire by Google and ShortStack, and with more granular social media analytics as provided by tools such as SproutSocialFollowerwonk and PageLever, extracting clear meaning from your social marketing will get easier over time.

9. Retargeting Goes Mainstream

Retargeting is a means of placing your advertisements in front of your audience after they have left your website without converting. What many marketers fail to realize is that retargeting is one of the most effective internet marketing techniques available. If you are already investing in your site and your marketing campaigns for more site traffic, then it typically pays big dividends to remind the people who left your website without a conversion of your value in solving their needs. Your options for retargeting include Google RemarketingAdRollRetargeter and also Bizo (for exceptional B2B retargeting).

10. Email Remarketing

In lead generation campaigns or retailer email marketing, there are always going to be occurrences of form or cart abandonment. However, it’s a waste to just let the prospect go without reaching out and finding out if you might indeed offer exactly what they want or need. After the abandonment of a registration form or online shopping cart, through email remarketing you can send out an automated email to give your brand another chance at winning the heart and mind of the prospect. According to SeeWhy, 26% of those who abandoned an online shopping cart will return to complete the purchase in the case they receive a remarketing email.

11. Search, Social & PR Collide

Organic search has been incorporating social signals for some time, and the integration of search and social has accelerated with the introduction of Google+ and the Google Knowledge Graph. With Google’s Panda and Penguin search algorithm updates, it’s become extremely clear that quality and value matter. That means high quality content, combined with sincere, transparent social marketing, combined with targeted PR is going to be a triad that’s hard to beat.

12. Attribution Measurement

If you run multiple forms of internet marketing, such as paid search, SEO, email marketing, display advertising, and retargeting, then it can be difficult to assess the value of each piece of your marketing puzzle. If someone encounters your brand five times in a given week through the different marketing vehicles, who’s to say how much credit to give to each of the different pieces. That’s where attribution measurement services come in, whether Google,ClearSaleing or VisualIQ.

6 Reasons Infographics Rock

Thanks Social Media Chimps!

Vizify offers free infographics all about you, makes you feel like a big shot

From Matt Smith @ Engadget.com

Infographics. The stuff of high turnover websites and news channels, right? Well, yes, but now you can bring the same white space and pastel shades to your own internet footprint, courtesy of free infographic web app Vizify. It’s still in its trial period for now, which means you’ll have to wait for an entry code to tap into the breezy visualization generator, but we managed to plug in as many social networks as we could to see how it all works. The service is definitely centered around those that are very connected to the internet. Read more…

From Silicon Valley, A New Approach To Education

Last year when Andrew Ng, a computer science professor at Stanford University, put his machine-learning class online and opened enrollment to the world, more than 100,000 students signed up.

“I think all of us were surprised,” he says.

Ng had posted lectures online before, but this class was different.

“This was actually a class where you can participate as a student and get homework and assessments,” he said.

The class was interactive. There were quizzes and online forums where teaching assistants, fellow students and Ng answered questions. In the end, tens of thousands of students did all the same work and took the same tests that Stanford students took; thousands passed. Read the complete article on NPR.

Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That

According Google’s Matt Cutts. Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.”

Matt announced this during a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW named Dear Google & Bing: Help Me Rank Better!. The audio for the session has been published where I learned that Google has been working on a new penalty that targets site’s that overly optimize for search engines for the past few months.

Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks. The purpose is to “level the playing field,” Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO. Read the full article from SearchEngineLand.com

How Pinterest is Becoming the Next Big Thing in Social Media for Business

Move over Facebook, Twitter and Google+. Another social media site is stepping up as a valuable marketing tool for businesses.

Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September. And it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Mass.-based content-sharing site Shareaholic.

Why should small businesses care about Piniterest? Pinterest allows you to organize images — maybe pretty sunrises or wines you’ve tasted — into boards for specific categories. When you “pin” something new, your followers will see it. They can like, comment or re-pin it to their boards. Like Facebook content, your Pinterest pins can go viral.

Pinterest is one of my latest favorite sites. It’s visually pleasing, easy to use, and can suck hours out of your life.

Read the full article on Entrepreneur.com.

Is social media just a fad?

Social media, a fad or the biggest shift since the industrial revolution?

Watch this amazing video about social media, thanks socialnomics.

Creativity from a 5 Year Old

As a mother of two, I was horrified that I would become one of those people that had kid’s stickers on my car windows or a stuffed animal on my dashboard, so I tried to remain a “cool” parent. Limiting art & creativity to certain “spaces”, but stifling my child’s creativity for my own selfish image didn’t seem right either.  Guilty, I broke down. Just went with it and watched how far she would take it. The colors, slices of little tiny papers, tape everywhere, and what a mess. But she was delighted and blossoming. I guess it is how your find yourself and your voice, so how could I stop that?

After going thru reels of recycled paper, here’s are some design tips I learned from my daughter:

  • More is always better.
  • Use color and lots of it.
  • There are many meanings of the word “beautiful”
  • Rainbows are always cool.
  • Everyone has there own style

    I try and celebrate her free spirit and desire to create, create and create. Her endless ideas and willingness to experiment inspire me everyday

    So find your inner 5 year old and start creating today!