Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That

According Google’s Matt Cutts. Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.”

Matt announced this during a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW named Dear Google & Bing: Help Me Rank Better!. The audio for the session has been published where I learned that Google has been working on a new penalty that targets site’s that overly optimize for search engines for the past few months.

Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks. The purpose is to “level the playing field,” Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO. Read the full article from SearchEngineLand.com

About lianapasqual

Love, green living, simplicity & hope

Posted on March 21, 2012, in Online Trends and tagged , , , . Bookmark the permalink. Leave a comment.

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